The latest 5G technology will be able to process significantly higher amounts of data at far greater speeds than current 4G devices. While 5G has not yet been fully rolled out, many marketing experts expect 5G will be transformative. With just a few years to go before 5G takes the stage, now is the time to examine just how 5G will impact marketing and how advertisers can prepare for what’s to come. That’s what’s been promised, but the question remains-when will the rise of 5G fully take place, and what will it look like? While tech advancements and achievements in digital marketing are indeed speeding up, a McKinsey study predicted that, considering the significant build-outs that will need to take place to foster 5G adaption, the industry shouldn’t expect 5G to gain traction on a large scale until at least the early 2020s. ![]() ![]() The future of marketing will happen in 5G.
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